Summary of

Instagram’s CEO


Takeaways

0.7 min

The key quote is the last paragraph:

Controlling one’s own destiny, though, takes more than product or popularity. It takes money, which is to say it takes building a company, working business model and all. That is why I mark April 9, 2012, as the day yesterday became inevitable. Letting Facebook build the business may have made Systrom and Krieger rich and freed them to focus on product, but it made Zuckerberg the true CEO, and always, inevitably, CEOs call the shots.

Thompson’s analysis here is that once Instagram became part of Facebook, Systrom and Krieger’s product ability no longer mattered as much. Which meant that their stepping down was inevitable — the real challenges of Instagram are Facebook problems, that only Facebook can solve. Zuck is the true CEO of Instagram.


Snippets

Technically speaking, Instagram was a company. In practice, though, Instagram was a product, and its business model was venture capital funding.

This is the context for whatever dispute drove Systrom and Krieger’s resignation: not only do they not actually control their own company (because they don’t control monetization), they also aren’t essential to solving the biggest issue facing their product. Instagram Stories monetization is ultimately Facebook’s problem, and in case it wasn’t clear before, it is now obvious that Facebook will provide the solution.

Controlling one’s own destiny, though, takes more than product or popularity. It takes money, which is to say it takes building a company, working business model and all. That is why I mark April 9, 2012, as the day yesterday became inevitable. Letting Facebook build the business may have made Systrom and Krieger rich and freed them to focus on product, but it made Zuckerberg the true CEO, and always, inevitably, CEOs call the shots.