Do Business Like You’ve Seen It Before

Commoncog helps business leaders and investors make better decisions in uncertain times, by expanding the set of business scenarios that they recognise in their heads.

We research and publish business cases that help you do better, organised according to business concepts, using a theory of accelerated expertise that’s proven to work.

"Commoncog will teach you more than any generic business strategy executive education course."

Vassilis Tziokas – Global Lead, Microsoft

"Your prolific and thought-provoking writing has had a major influence on the way I think about business and career. "

Jonathan Horowitz – Senior Manager, Home Depot

"Among the most on point and relevant business material I have come across in my career. "

Josh Rosen – MP, Bengal Capital

Read by peers at:

Microsoft logo Berkshire Partners logo Volaris Group logo General Catalyst logo Amazon logo Bloomberg logo

Business cases work better if you read them the way the experts do.

Commoncog’s Calibration Case Method helps you build the skill of business pattern-matching better, faster. Learn how experts in business and investing master their fields, and copy their method for yourself.

Watch a 13 minute video introduction

Watch on YouTube: Introduction to Commoncog's Calibration Case Method

Get a free, 7-day email course on the Calibration Case Method

One lesson a day, for seven days. No spam. Learn the principles of the Calibration Case Method, to use it in your life.

    The Commoncog Case Library

    is an evergreen collection of cases arranged into Concept Series — and home to the Calibration Case Method.

    Browse all concepts →

    You don’t have to go to school for a business syllabus

    A soup-to-nuts, practitioner-oriented journey through the game of business. We test business ideas so you don’t have to.

    Check out the Business Syllabus →

    OPERATIONS

    Operator Basics Process Improvement Operational Excellence Org Design and Org Culture The Limits of Operational Excellence Product Taste

    MARKETS

    Competitive Arbitrage The Idea Maze Sensemaking in the Market Markets as Complex Adaptive Systems Positioning 7 Powers

    CAPITAL

    Respecting Cash Flow The Expertise of Capital in Business Capital Allocation The Capital Cycle Capital Expertise Case Sequence

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    The Commoncog Forum

    is a private, members-only community for sensemaking on business and markets, and includes discussions like ....

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