Concepts

A full list of the Case Library’s concept sequences, curated by Commoncog’s case team.

Pick a concept sequence that interests you, and aim to read at least 10 of those cases to calibrate your understanding of the concept.

As you read, compare and contrast: what are some surprising similarities between cases? What are some surprising dissimilarities?

All Concepts

Business Expansion

13 cases

Business expansion can be fraught with danger. This concept sequence covers cases of companies that grew successfully, as well as those that died from over-expansion.

Managing Employee Culture

11 cases

Cases of companies building or managing effective employee culture, for the purpose of effective organisational behaviour.

Counter-Positioning

23 cases

A collection of cases on counter-positioning as a competitive advantage.

Branding

13 cases

Branding is one of the hardest competitive moats to build, and one of the most powerful.

Incentive Design

17 cases

How entities — companies, firms, protocols — design effective incentives to accomplish effective goals.

Navigating Disruptive Shifts

17 cases

How businesses and businesspeople deal with disruptive shifts — where something they believed to be true, or that they had built their business around, changes at a fundamental level.