Concepts
A full list of the Case Library’s concept sequences, carefully designed by Commoncog’s case team.
Pick a concept sequence that interests you, and aim to read at least 10 of those cases to calibrate your understanding of the concept.
As you read, compare and contrast: what are some surprising similarities between cases? What are some surprising dissimilarities?All Concepts
Capital Expertise
What capital expertise looks like in a business context — both the good and the bad.
Navigating Disruptive Shifts
How businesses and businesspeople deal with disruptive shifts — where something they believed to be true, or that they had built their business around, changes at a fundamental level.
Cornered Resource
A collection of cases on cornered resource as a competitive advantage.
Branding
Branding is one of the hardest competitive moats to build, and one of the most powerful.
Process Power
Process Power is a competitive moat, one of the 7 Powers, and the rarest and hardest to understand.
Business Expansion
Business expansion can be fraught with danger. This concept sequence covers cases of companies that grew successfully, as well as those that died from over-expansion.
Family Business Succession
Stories of succession in a family business.
The Capital Cycle
Cases of companies navigating the capital cycle: whether successfully, or not.
Turnarounds
Cases of companies going through turnarounds — either successfully or no.