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    Commoncog is Off for the Chinese New Year

    A quick announcement. Happy Year of the Rabbit everyone!

    Feature image for Goodhart's Law Isn't as Useful as You Might Think

    Goodhart's Law Isn't as Useful as You Might Think

    Goodhart's Law is useless. It tells you about a phenomenon, but it doesn't tell you how to solve it. We look at how organisations actually prevent Goodhart's Law, and illustrate this with Amazon's Weekly Business Review as an example.

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    The 2022 Commoncog Recap

    This was the final newsletter edition sent out to subscribers at the end of 2022. A recap of Commoncog's best ideas, and a preview of several upcoming experiments.

    Feature image for The Shape of a Technological Window

    The Shape of a Technological Window

    Technological Windows is Steve Jobs's conception of the game of consumer technology. We look at how he used it over the course of his career. Note: this is a follow-up to and an update for the Commoncog Case Library Beta.

    Coming Soon: The Commoncog Case Library

    Accelerate your acquisition of business expertise. Backed by cognitive science. Learn more →

    More Posts

    Feature image for Is This a Moat: Mailchimp and PayPal’s Algorithmic Advantage

    Is This a Moat: Mailchimp and PayPal’s Algorithmic Advantage

    Two case studies of real world competitive advantage, followed by a question: was this a moat or not?

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    Feature image for The Disaffected PhD Skunkworks: A Story About Process Improvement

    The Disaffected PhD Skunkworks: A Story About Process Improvement

    A concrete story of positive process improvement, deep from the trenches of early customer service at Amazon.

    Feature image for Process Improvement is Trickier Than You Think

    Process Improvement is Trickier Than You Think

    Most companies skimp on process improvement. But the surprising thing is that they do so not because they're bad or lazy — but because there are system dynamics that prevent them from doing so. We take a look at what those are.

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    Feature image for You Aren't Learning If You Don't Close the Loops

    You Aren't Learning If You Don't Close the Loops

    Every experimentation and iteration loop looks the same, but the vast majority of folk in business don't seem to have the discipline to execute till the end. Why this is, and why it's hard.

    Feature image for Focus Doesn't Mean Doing One Thing at a Time

    Focus Doesn't Mean Doing One Thing at a Time

    Focus may be about saying no to good ideas, but it certainly doesn't mean doing one thing at a time. This is what focus looks like at an organisational level, told through the story of a business turnaround and the Marine Corps approach to war.

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    Feature image for Focus Is Saying No To Good Ideas

    Focus Is Saying No To Good Ideas

    Several stories about one of the hardest maxims to put to practice in business.

    Book Summaries

    Feature image for Accelerated Expertise

    Accelerated Expertise

    Accelerated Expertise is the best book we have on creating accelerated training programs today.

    Feature image for 7 Powers

    7 Powers

    7 Powers is arguably the best book on business strategy currently available today.

    Feature image for Working Backwards

    Working Backwards

    Working Backwards is the first book that explains how Amazon really works.

    Feature image for Range

    Range

    David Epstein's mediocre book argues the merits of being a generalist. Instead of reading it, read this and subscribe to Epstein's newsletter.

    Burnout

    What do we actually know about burnout? What does the research say? Is burnout preventable? All the research, in one free, updated place.

    The Starter Manager Guide

    The bare minimum you need to know to be an adequate manager. Short enough to finish in three hours. Meaty enough to take 6-8 months to master.

    Career Moats

    The soup-to-nuts guide to building a career moat. We start from understanding your job market, executing a skills audit, all the way to building and then maintaining a moat.

    The Commoncog Membership Program

    Accelerate your pursuit of business expertise. Become a better decision maker. Access to members-only content, the full selection of Commoncog guides, a growing case library, and an exclusive forum.
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