If you're looking for demand BEFORE you have customers, The Heart of Innovation has the best approach for this situation. Here are its best ideas.

Some non-obvious, even surprising things about building competitive moats, including when they might not be necessary.

If you want to get rich, the irony is that small markets are often better than large ones.

How all good entrepreneurs run experiments at the earliest stages of a business, and how you can use this approach for your own career.

Why are the Tatas so much less corrupt than their contemporaries? How is their conglomerate still intact after five generations? The answer to an Asian conglomerate mystery, and Part 13 of the Asian conglomerate series.

Most Asian conglomerates are family-controlled businesses. Succession in any family business is a tricky thing. We look at a few cases as part of the Asian Conglomerate Series.

One simple idea that falls out of the Heart of Innovation book — that you can use immediately — is this idea of selling into situations, not selling to ideal customer profiles. It’s what the pros do anyway.

Three cases from The Heart of Innovation, picked to demonstrate the ideas of Deliberate Innovation.

Every Asian Tycoon we’ve examined got their start in a world with tariffs. They could thrive and adapt under severe uncertainty. So can we. Here’s how to calibrate for that world.

How and why the Jobs to be Done Framework can help you sell more, faster, and accelerate your understanding of demand.