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Commoncog helps business leaders and investors make better decisions in uncertain times, by expanding the set of business scenarios that they recognise in their heads.
We do this by researching and publishing business cases that help you do better, organised according to business concepts, from across the full span of history.
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How one of the oldest business empires on the subcontinent got started, and how one man’s values laid the foundation for five generations of business conduct.
Three cases from The Heart of Innovation, picked to demonstrate the ideas of Deliberate Innovation.
A theory of demand (and product market fit) that explains it all, and does NOT require ‘pain’ to do it.
Accelerate your business pattern matching. Backed by cognitive science. Learn more →
Every Asian Tycoon we’ve examined got their start in a world with tariffs. They could thrive and adapt under severe uncertainty. So can we. Here’s how to calibrate for that world.
We study the rise of Vanguard, the index fund management company, as a case study of how customer demand is not always about pain.
How and why the Jobs to be Done Framework can help you sell more, faster, and accelerate your understanding of demand.
The life and times of one of the most skilled tycoons of South East Asia: Robert Kuok. This is the fourth case on the rise of a tycoon in the Asian Conglomerate series.
Every Asian tycoon becomes a tycoon in the exact same way. Learning to see this core pattern is half the battle.
How the Ambanis became the richest family in Asia. This is the third case on the rise of a tycoon, and the last one before we start talking about the core pattern in all of these Asian Tycoon’s lives. Part 6 in the Asian Conglomerate Series.
How to get better, faster at the skill of uncovering demand, which underpins the skill domains of sales, marketing, and product.
How do you shape employee culture? How do you win employee commitment? Under The Hood has a coherent model for building this skill.
Accelerated Expertise is the best book we have on creating accelerated training programs today.
Working Backwards is the first book that explains how Amazon really works.
What do we actually know about burnout? What does the research say? Is burnout preventable? All the research, in one free, updated place.
The bare minimum you need to know to be an adequate manager. Short enough to finish in three hours. Meaty enough to take 6-8 months to master.
The soup-to-nuts guide to building a career moat. We start from understanding your job market, executing a skills audit, all the way to building and then maintaining a moat.
The zero fluff business program that fits into your life. Access to a growing case library, members-only content, and an exclusive forum.
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