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Introducing the Commoncog Case Library

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Cases

Eleven Madison Park: The Hospitality Solution

How fine dining restaurant Eleven Madison Park uses hospitality to solve business problems, and how you can use this in other business contexts.

Eleven Madison Park: Systematic Legend Creation

How Will Guidara designed a system to repeatedly create ‘Legends’.

Roper Technologies: From Manufacturing to Software

A rare company that transitioned from manufacturing to software, and won.

Ralph Wilson Plastics vs Formica

Using process power to defeat an incumbent.

Estée Lauder's Prescriptives: A New Luxury Brand that Died a Slow Death

Estée Lauder’s second brand launch taught its leadership different lessons from its first.

How Clinique was Created — and Nearly Killed Estée Lauder

Clinique was Estée Lauder’s first new brand — one that laid the foundation for its subsequent expansion via brand acquisition. It also nearly killed the mother company.

The Kindle: Reinventing the Book

Amazon's first big consumer hardware bet.

Mars Inc and Return on Total Assets

How Forrest Mars of Mars Inc ran his business around an obscure financial metric, in the years after World War 2.

The Birth of Shake Shack

The creation of a multi-billion dollar food chain.

Repeatable Success in the Restaurant Business: Union Square Hospitality Group

What Danny Meyer did to achieve repeatable success in the cut-throat, low margin, highly competitive restaurant business.