Cedric Chin

One simple idea that falls out of the Heart of Innovation book — that you can use immediately — is this idea of selling into situations, not selling to ideal customer profiles. It’s what the pros do anyway.

How one of the oldest business empires on the subcontinent got started, and how one man’s values laid the foundation for five generations of business conduct.

Three cases from The Heart of Innovation, picked to demonstrate the ideas of Deliberate Innovation.

A theory of demand (and product market fit) that explains it all, and does NOT require ‘pain’ to do it.

Every Asian Tycoon we’ve examined got their start in a world with tariffs. They could thrive and adapt under severe uncertainty. So can we. Here’s how to calibrate for that world.

We study the rise of Vanguard, the index fund management company, as a case study of how customer demand is not always about pain.

How and why the Jobs to be Done Framework can help you sell more, faster, and accelerate your understanding of demand.

The life and times of one of the most skilled tycoons of South East Asia: Robert Kuok. This is the fourth case on the rise of a tycoon in the Asian Conglomerate series.

Every Asian tycoon becomes a tycoon in the exact same way. Learning to see this core pattern is half the battle.

How the Ambanis became the richest family in Asia. This is the third case on the rise of a tycoon, and the last one before we start talking about the core pattern in all of these Asian Tycoon’s lives. Part 6 in the Asian Conglomerate Series.