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Cases

The Life and Times of Jamshetji Tata

The birth of one of the oldest, most remarkable business empires in India.

Getting Effective Team Dynamics into University Curriculums

How Professor Mary Lynn Realff created demand for Effective Team Dynamics at Georgia Tech.

RoadSync: Hunting for Demand in the Logistics Business

How Akmann Van-Mary — with the help of the Flashpoint startup incubator — discovered authentic demand for a payments solution in the logistics space.

Beating IBM with RAID

How the invention of RAID changed the nature of the data storage industry.

Damballa: A Startup Horror Story

Even the most positive, most convincing indications of early demand may result in startup failure. This is what that looks like.

The Creation of the Index Fund

Vanguard invented the first index fund. But the way it found Product Market-Fit is a multi-decade story of perseverance.

Bob Moesta and the Retirement Condos

One of the earliest applications of the Jobs-to-be-Done (JTBD) framework.

Bob Moesta’s First Experience with Sales

How Jobs-to-be-Done Framework pioneer Bob Moesta took a kitchen countertop-materials startup from $500,000 in sales to $18 million.

The Shrewdness of Robert Kuok

How Robert Kuok became the richest man in Malaysia ... for over 20 years.

The Rise of Dhirubhai Ambani

The story of Dhirubhai Ambani, founder of Reliance Industries, who transformed from a polyester trader to a tycoon over the course of his life.