← Return to Commoncog

Cases

Search the archive

The Full Case Archive

In chronological order

The Life and Times of Jamshetji Tata

The birth of one of the oldest, most remarkable business empires in India.

Getting Effective Team Dynamics into University Curriculums

How Professor Mary Lynn Realff created demand for Effective Team Dynamics at Georgia Tech.

RoadSync: Hunting for Demand in the Logistics Business

How Akmann Van-Mary — with the help of the Flashpoint startup incubator — discovered authentic demand for a payments solution in the logistics space.

Beating IBM with RAID

How the invention of RAID changed the nature of the data storage industry.

Damballa: A Startup Horror Story

Even the most positive, most convincing indications of early demand may result in startup failure. This is what that looks like.

The Creation of the Index Fund

Vanguard invented the first index fund. But the way it found Product Market-Fit is a multi-decade story of perseverance.

Bob Moesta and the Retirement Condos

One of the earliest applications of the Jobs-to-be-Done (JTBD) framework.

Bob Moesta’s First Experience with Sales

How Jobs-to-be-Done Framework pioneer Bob Moesta took a kitchen countertop-materials startup from $500,000 in sales to $18 million.

The Shrewdness of Robert Kuok

How Robert Kuok became the richest man in Malaysia ... for over 20 years.

The Rise of Dhirubhai Ambani

The story of Dhirubhai Ambani, founder of Reliance Industries, who transformed from a polyester trader to a tycoon over the course of his life.

Activist Investing in Asia

What it’s like doing activist investing where there’s little rule of law.

Lee Kun-hee’s Corruption Trial

What happened when the son of B.C. Lee — founder of Samsung — had to atone for the corruption of his father’s past.

The Samsung Risk

How Samsung became the single most important company in South Korea.

How Stanley Ho Built a Gambling Empire

The long story of how Stanley Ho became the gambling king of Macau.

Stanley Ho’s Lucrative War

How Macau’s king of gambling cut his teeth as a 20-something tycoon during World War II.

Y Combinator and Power in Silicon Valley

A demonstration of power by Silicon Valley’s top startup accelerator.

Intel’s Near Death Moment: Switching from Memories to Microprocessors

The legendary transition: how Intel’s culture, its leadership, and its technology saved them from near certain death.

Costco’s Compensation Policy

How Costco approaches compensation, in Jim Senegal’s own words.

NetApp’s Tom Mendoza on Communicating with the Employee Culture

How NetApp’s president Tom Mendoza thinks about demonstrating ‘legends’ for the employees.

Jeff Bezos and the Fulfilment Centre TVs

An Amazonian story, constructed to illustrate a core value.