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The Full Case Archive

In chronological order

Intel’s Near Death Moment: Switching from Memories to Microprocessors

The legendary transition: how Intel’s culture, its leadership, and its technology saved them from near certain death.

Costco’s Compensation Policy

How Costco approaches compensation, in Jim Senegal’s own words.

NetApp’s Tom Mendoza on Communicating with the Employee Culture

How NetApp’s president Tom Mendoza thinks about demonstrating ‘legends’ for the employees.

Jeff Bezos and the Fulfilment Centre TVs

An Amazonian story, constructed to illustrate a core value.

The Amazon Door Desks

A legendary story from Amazon’s beginning.

The Absurd Deal That Lead to Republic Plaza

The world class deal that led Kwek Hong Png to get his own Singaporean skyscraper — for cheap.

A Good Unwinding: Bill Anders and General Dynamics

How Bill Anders oversaw the disassembling of a defence contractor — and outperformed.

The Rise of Sam Zemurray, Banana King

An early example of a scale empire — built on top of the humble banana.

Jesse Livermore: Getting Trapped by Dan Williamson

How Jesse Livermore was used by Dan Williamson of esteemed brokerage Williamson & Brown.

John Malone and TCI: Inventing EBITDA in the Cable Industry

The story of John Malone’s incredible run at TCI ... and the invention of EBITDA.

Tom Murphy: King of Capital Cities

There are few CEOs more highly lauded by Warren Buffett than Tom Murphy. Here’s how he turned one television station into a $19 billion dollar empire; the second-largest corporate takeover in history circa 1995.

The Brooks Turnaround

How speciality running shoe brand Brooks refocused on performance running — and turned the company around.

Private Ambition, Public Triumph: Dick Smith’s Run with General Cinema

How Richard Smith turned the family business — cinemas — into an exceptional, multi-decade, diversified conglomerate.

Running the First Deming Cycle at United Schools Network

How John Dues applied Deming’s PDSA Cycle to improving student outcomes in the United Schools Network.

The HEICO Phenomenon

The rare situation where positioning yourself as Number Two in a market turns out to be a winning strategy.

Eleven Madison Park: The Hospitality Solution

How fine dining restaurant Eleven Madison Park uses hospitality to solve business problems, and how you can use this in other business contexts.

Eleven Madison Park: Systematic Legend Creation

How Will Guidara designed a system to repeatedly create ‘Legends’.

Roper Technologies: From Manufacturing to Software

A rare company that transitioned from manufacturing to software, and won.

Ralph Wilson Plastics vs Formica

Using process power to defeat an incumbent.

Estée Lauder's Prescriptives: A New Luxury Brand that Died a Slow Death

Estée Lauder’s second brand launch taught its leadership different lessons from its first.