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The Full Case Archive

In chronological order

The Creation of the Index Fund

Vanguard invented the first index fund. But the way it found Product Market-Fit is a multi-decade story of perseverance.

Bob Moesta and the Retirement Condos

One of the earliest applications of the Jobs-to-be-Done (JTBD) framework.

Bob Moesta’s First Experience with Sales

How Jobs-to-be-Done Framework pioneer Bob Moesta took a kitchen countertop-materials startup from $500,000 in sales to $18 million.

The Shrewdness of Robert Kuok

How Robert Kuok became the richest man in Malaysia ... for over 20 years.

The Rise of Dhirubhai Ambani

The story of Dhirubhai Ambani, founder of Reliance Industries, who transformed from a polyester trader to a tycoon over the course of his life.

Activist Investing in Asia

What it’s like doing activist investing where there’s little rule of law.

Lee Kun-hee’s Corruption Trial

What happened when the son of B.C. Lee — founder of Samsung — had to atone for the corruption of his father’s past.

The Samsung Risk

How Samsung became the single most important company in South Korea.

How Stanley Ho Built a Gambling Empire

The long story of how Stanley Ho became the gambling king of Macau.

Stanley Ho’s Lucrative War

How Macau’s king of gambling cut his teeth as a 20-something tycoon during World War II.

Y Combinator and Power in Silicon Valley

A demonstration of power by Silicon Valley’s top startup accelerator.

Intel’s Near Death Moment: Switching from Memories to Microprocessors

The legendary transition: how Intel’s culture, its leadership, and its technology saved them from near certain death.

Costco’s Compensation Policy

How Costco approaches compensation, in Jim Senegal’s own words.

NetApp’s Tom Mendoza on Communicating with the Employee Culture

How NetApp’s president Tom Mendoza thinks about demonstrating ‘legends’ for the employees.

Jeff Bezos and the Fulfilment Centre TVs

An Amazonian story, constructed to illustrate a core value.

The Amazon Door Desks

A legendary story from Amazon’s beginning.

The Absurd Deal That Lead to Republic Plaza

The world class deal that led Kwek Hong Png to get his own Singaporean skyscraper — for cheap.

A Good Unwinding: Bill Anders and General Dynamics

How Bill Anders oversaw the disassembling of a defence contractor — and outperformed.

The Rise of Sam Zemurray, Banana King

An early example of a scale empire — built on top of the humble banana.

Jesse Livermore: Getting Trapped by Dan Williamson

How Jesse Livermore was used by Dan Williamson of esteemed brokerage Williamson & Brown.