Concepts
A full list of the Case Library’s concept sequences, carefully designed by Commoncog’s case team.
Pick a concept sequence that interests you, and aim to read at least 10 of those cases to calibrate your understanding of the concept.
As you read, compare and contrast: what are some surprising similarities between cases? What are some surprising dissimilarities?All Concepts
Navigating Disruptive Shifts
How businesses and businesspeople deal with disruptive shifts — where something they believed to be true, or that they had built their business around, changes at a fundamental level.
Scale Economies
A collection of cases on scale economies as a competitive advantage.
Capital Expertise
What capital expertise looks like in a business context — both the good and the bad.
Counter-Positioning
A collection of cases on counter-positioning as a competitive advantage.
Competitive Arbitrage
The central problem of business is that you find something lucrative, and then competitors copy you and drive profits down to the opportunity cost of capital. This is what that looks like.
Technological Windows
The dominant concept that drives competition in consumer technology.
Switching Costs
Switching costs is a form of competitive advantage that locks customers into your product or offering.
Idea Maze
What it's like in the search for product market fit, at the very earliest stages of a product.
Turnarounds
Cases of companies going through turnarounds — either successfully or no.