Concepts
A full list of the Case Library’s concept sequences, curated by Commoncog’s case team.
Pick a concept sequence that interests you, and aim to read at least 10 of those cases to calibrate your understanding of the concept.
As you read, compare and contrast: what are some surprising similarities between cases? What are some surprising dissimilarities?All Concepts
Navigating Disruptive Shifts
How businesses and businesspeople deal with disruptive shifts — where something they believed to be true, or that they had built their business around, changes at a fundamental level.
Counter-Positioning
A collection of cases on counter-positioning as a competitive advantage.
Branding
Branding is one of the hardest competitive moats to build, and one of the most powerful.
Business Expansion
Business expansion can be fraught with danger. This concept sequence covers cases of companies that grew successfully, as well as those that died from over-expansion.
The Capital Cycle
Cases of companies navigating the capital cycle: whether successfully, or not.
Capital Expertise
What capital expertise looks like in a business context — both the good and the bad.
Capital Allocation
What good and bad capital allocation looks like.
Turnarounds
Cases of companies going through turnarounds — either successfully or no.
Process Improvement
Process improvement is harder than it looks because of a 'worse before better' dynamic. This is what that looks like.