Concepts
A full list of the Case Library’s concept sequences, carefully designed by Commoncog’s case team.
Pick a concept sequence that interests you, and aim to read at least 10 of those cases to calibrate your understanding of the concept.
As you read, compare and contrast: what are some surprising similarities between cases? What are some surprising dissimilarities?All Concepts
Incentive Design
How entities — companies, firms, protocols — design effective incentives to accomplish effective goals.
Process Improvement
Process improvement is harder than it looks because of a 'worse before better' dynamic. This is what that looks like.
Idea Maze
What it's like in the search for product market fit, at the very earliest stages of a product.
Managing Employee Culture
Cases of companies building or managing effective employee culture, for the purpose of effective organisational behaviour.
The Capital Cycle
Cases of companies navigating the capital cycle: whether successfully, or not.
Turnarounds
Cases of companies going through turnarounds — either successfully or no.
Counter-Positioning
A collection of cases on counter-positioning as a competitive advantage.
Branding
Branding is one of the hardest competitive moats to build, and one of the most powerful.
Business Expansion
Business expansion can be fraught with danger. This concept sequence covers cases of companies that grew successfully, as well as those that died from over-expansion.