Concepts
A full list of the Case Library’s concept sequences, curated by Commoncog’s case team.
Pick a concept sequence that interests you, and aim to read at least 10 of those cases to calibrate your understanding of the concept.
As you read, compare and contrast: what are some surprising similarities between cases? What are some surprising dissimilarities?All Concepts
Counter-Positioning
A collection of cases on counter-positioning as a competitive advantage.
Cornered Resource
A collection of cases on cornered resource as a competitive advantage.
Technological Windows
The dominant concept that drives competition in consumer technology.
Navigating Disruptive Shifts
How businesses and businesspeople deal with disruptive shifts — where something they believed to be true, or that they had built their business around, changes at a fundamental level.
Business Expansion
Business expansion can be fraught with danger. This concept sequence covers cases of companies that grew successfully, as well as those that died from over-expansion.
Competitive Arbitrage
The central problem of business is that you find something lucrative, and then competitors copy you and drive profits down to the opportunity cost of capital. This is what that looks like.
Capital Expertise
What capital expertise looks like in a business context — both the good and the bad.
Scale Economies
A collection of cases on scale economies as a competitive advantage.
Switching Costs
Switching costs is a form of competitive advantage that locks customers into your product or offering.