Concepts
A full list of the Case Library’s concept sequences, carefully designed by Commoncog’s case team.
Pick a concept sequence that interests you, and aim to read at least 10 of those cases to calibrate your understanding of the concept.
As you read, compare and contrast: what are some surprising similarities between cases? What are some surprising dissimilarities?All Concepts
Navigating Disruptive Shifts
How businesses and businesspeople deal with disruptive shifts — where something they believed to be true, or that they had built their business around, changes at a fundamental level.
The Capital Cycle
Cases of companies navigating the capital cycle: whether successfully, or not.
Technological Windows
The dominant concept that drives competition in consumer technology.
Counter-Positioning
A collection of cases on counter-positioning as a competitive advantage.
Branding
Branding is one of the hardest competitive moats to build, and one of the most powerful.
Managing Employee Culture
Cases of companies building or managing effective employee culture, for the purpose of effective organisational behaviour.
Idea Maze
What it's like in the search for product market fit, at the very earliest stages of a product.
Turnarounds
Cases of companies going through turnarounds — either successfully or no.
Incentive Design
How entities — companies, firms, protocols — design effective incentives to accomplish effective goals.