This series of cases is tied to The Sensemaking Series — that is, how humans make sense of information under conditions of uncertainty. In order to deal with large shifts like war or AI, businesspeople often have to make sense of their situation and make decisions under great uncertainty.
We document a series of cases where folks have to adapt to large regime changes in their environment. Sometimes they thrive against their competition. And sometimes they lose.
How Leonard Lauder steered the brand through a disruptive shift unlike any other.
How Robert Kuok became the richest man in Malaysia ... for over 20 years.
How Macau’s king of gambling cut his teeth as a 20-something tycoon during World War II.
The long story of how Stanley Ho became the gambling king of Macau.
The legendary transition: how Intel’s culture, its leadership, and its technology saved them from near certain death.
How Bill Anders oversaw the disassembling of a defence contractor — and outperformed.
How Eleven Madison Park — later the #1 Restaurant in the World — survived the Global Financial Crisis.
The erosion, and then collapse of Michael Steinhardt’s early advantaged position in the hedge fund world.
The rise, and then fall, of Signature Plastics, a pioneering custom keycap designer and manufacturer.