Concept

Turnarounds

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Business turnarounds are useful to study because they are so high pressure. In many ways, they offer a microcosm of various business concepts in practice. You see unvarnished leadership under pressure and high stakes. You get to see business expertise in action, but you also get a compressed story of how businesses can fall onto hard times — how the capital cycle turning or various bad decisions made years before result in a mess that then has to be fixed.

Business turnarounds should be part of the diet of anyone who is serious about studying business expertise.

Cases

The Brooks Turnaround

How speciality running shoe brand Brooks refocused on performance running — and turned the company around.