Concept

Turnarounds

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Business turnarounds are useful to study because they are so high stakes. In many ways, they offer a microcosm of various business concepts in practice:

  • You’ll see unvarnished leadership under pressure.

  • You get to observe business expertise in action.

  • But also, you get a compressed story of how businesses can fall onto hard times.

Business turnarounds should be part of the diet of anyone who is serious about studying business expertise.

Cases

The Brooks Turnaround

How speciality running shoe brand Brooks refocused on performance running — and turned the company around.