It’s difficult to imagine today, but databases were once a hot technology, in a crowded field. This is the story of how Oracle won the database wars of the 70s.

Ford was the only American automaker who didn’t need a bailout in the Great Recession. How did they adapt to an unprecedented financial calamity?

Amazon is known as one of the few dotcom darlings that survived the dotcom bust. This is how they did it.

McKinsey founded his eponymous firm, but died before it scaled globally. This is the story of how McKinsey’s protege Marvin Bower built McKinsey into the firm we know today.

How an accounting professor started a firm that changed the world.

How Yvon Chouinard — a ‘reluctant businessman’ built Patagonia to show the world that it was possible to make money and do good for the environment.

This is the story of how the creation of the Swatch Group, and its namesake plastic watch, led to the turnaround of the entire Swiss watch industry.

What happens when business expansion, done for entirely rational reasons, ends up tanking your company because of a once-in-a-generation disaster that nobody could have foreseen?

Ample Hills Creamery exploded on the back of influential fans. And then it died. Here's why this is a textbook example of bad business expansion.

How Leonard Lauder steered the brand through a disruptive shift unlike any other.

How Mark Roberge went from engineering to sales and built a high performance sales organisation from scratch.

What it looks like when you apply statistical process control the a fourth grade science class.