Commoncog
Commoncog Case Library

Home of the calibration case method.

Accelerate your understanding of business by browsing our case selections. Pick a concept, and then read the cases within them. As you read, compare and contrast between each case: what are some surprising similarities? What are some surprising dissimilarities?

Doing this simulates what experts do when they examine cases in business and investing. Learn more →

Full access to the Case Library is a premium feature for Commoncog Members.

  • 100+ cases, 20+ concept series

    And growing! The case library receives steady updates of new Calibration Cases.

  • Progress tracking

    Mark cases as read, and view your progress through a concept series.

  • E-mail notifications

    Know when a new case is published, or new series begins.

Recent Concepts

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Managing Employee Culture

9 cases

Cases of companies building or managing effective employee culture, for the purpose of effective organisational behaviour.

Counter-Positioning

15 cases

A collection of cases on counter-positioning as a competitive advantage.

Branding

9 cases

Branding is one of the hardest competitive moats to build, and one of the most powerful.

Incentive Design

15 cases

How entities — companies, firms, protocols — design effective incentives to accomplish effective goals.

Process Improvement

15 cases

Process improvement is harder than it looks because of a 'worse before better' dynamic. This is what that looks like.

Idea Maze

30 cases

What it's like in the search for product market fit, at the very earliest stages of a product.

New Cases

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