If you're looking for demand BEFORE you have customers, The Heart of Innovation has the best approach for this situation. Here are its best ideas.

A first attempt at putting the two theories of Accelerated Expertise (2016) to practice — in a live course, with real students. A field report from use.

Some non-obvious, even surprising things about building competitive moats, including when they might not be necessary.

To do well in business, it helps to want to make money. The end of the Asian Conglomerate Series.

Dhirubhai Ambani vs Nusli Wadia, as an example of holding on to political influence as a form of tycoon skill.

Our attempt at applying two theories of accelerated expertise to the first cohort of Speedrunning the Idea Maze.

A live course, limited to 45 people. Applications close 16th January.

Jan 29 2026 2pm-3pm CET / 9pm-10pm SGT. David Bessis joins Commoncog members to talk about building intuition, training expertise, and the true nature of mathematics.

How Kwek Leng Beng turned a regional business into a global hotel empire, trampling over a distressed Donald Trump in the process. Part of the Asian Conglomerate Series.

Why successful investors and businesspeople tell you to learn from business history — and what they do so survivorship bias isn’t a problem.