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The Only Thing That Matters

Business skill as the ability to cut a messy business problem down to a single, most important thing.

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Jerry Neumann Q&A on AI Will Not Make You Rich

Nov 6 2025 9am-10am EST / 10pm-11pm SGT. Jerry Neumann joins Commoncog members to talk about his latest essay ”AI Will Not Make You Rich”.

 Members only
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Letter to a Young Person Worrying About AI

It is a common misperception that you must be able to predict the future to do well. But it’s possible to act without prediction, even in the face of AI. This is how.

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Completing Commoncog’s Repositioning (and Going On Paternity Leave)

Notes on Commoncog’s 2025 repositioning, and taking a month off.

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How to Use AI Without Becoming Stupid

A simple, universal rule for AI use, built on top of some smart philosophy, designed to be used as guiding policy for your business.

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The Joy of Small Markets

If you want to get rich, the irony is that small markets are often better than large ones.

 Members only
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Chaos and Coherence in Business

Learning the right lessons from my old boss, in the wake of a successful acquisition.

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How to Run Smart Experiments When You Just Don’t Know

How all good entrepreneurs run experiments at the earliest stages of a business, and how you can use this approach for your own career.

 Members only
Feature image for A Vaccine for Anthropomorphism of AI

A Vaccine for Anthropomorphism of AI

How to resist thinking of large language models as friends. Or sentient things. Or intelligences you have to treat like God.

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The Tatas: When Virtue Works

Why are the Tatas so much less corrupt than their contemporaries? How is their conglomerate still intact after five generations? The answer to an Asian conglomerate mystery, and Part 13 of the Asian conglomerate series.

 Members only