The first attempt at building the iPhone came two decades too early.
Building the first iPhone's touchscreen keyboard was a make-it-or-break-it moment for the iPhone. Succeed, and the iPhone was possible. Fail, and the iPhone would've been shelved. This is its story.
The iPod marked Apple's first successful (albeit tentative) entry into consumer electronics, and laid the way for future products.
A look at the structure of the concept, as applied to the cases in this sequence. Read a few cases first before you read this.
Steve Jobs had a pretty clear idea of what he needed to do when he returned to Apple. This is a contemporaneous excerpt from an interview, as told to business professor Richard Rumelt.
The now legendary story of the Macintosh shaped many of Jobs’s beliefs about the game he was in.