Case Library Authors

How Texas Instruments weaponised the learning curve in semiconductor manufacturing, and then pushed it too far.

Sometimes, scale advantages can come from your position in the market, not necessarily from production unit costs.

How Netflix's pivot to content may be considered a defensive pursuit of economies of scale.

What it looked like when Henry Ford discovered the fundamental principles of scale economies ... from scratch and through trial and error.

The first attempt at building the iPhone came two decades too early.

How Paypal went from sending money through Palm Pilots to sending money through email.

Building the first iPhone's touchscreen keyboard was a make-it-or-break-it moment for the iPhone. Succeed, and the iPhone was possible. Fail, and the iPhone would've been shelved. This is its story.

As hyper-addictive as it is today, TikTok's success took longer than you might think.

The iPod marked Apple's first successful (albeit tentative) entry into consumer electronics, and laid the way for future products.

A look at the structure of the concept, as applied to the cases in this sequence. Read a few cases first before you read this.