Competitive advantages in business that come from cultural differences tend to be counter-positioning, not process power. Why this is surprising, and why it matters.

The iPod marked Apple's first successful (albeit tentative) entry into consumer electronics, and laid the way for future products.

What a question about growth marketing tells us about expertise — and why expert-novice differences are so useful to probe if you're a practitioner.

If you read history for concept instantiations, then: a) how do you hunt for cases for each concept, and b) how do you identify new concepts from the history you read? We look at answers to both questions.

What we've learnt from creating a simple CFT case library for business.

If everyone competent iterates their way to the same kind of hiring process, then you can probably use that process as a smell test when you're evaluating companies.

A look at several concept instantiations embedded in Danny Meyer's 2006 business biography, Setting The Table.

If your incentive set leads to differentiated behaviour, why don't more competitors copy it? Because it's hard to copy, that's why. Here are two reasons how.

What an understanding of incentives can do for you, through the lens of one industry that we're all familiar with.

In countries with weak institutions, how things should work is often different from how things actually work. A reminder of what that feels like at the ground level.